Survey Says: Almost Half are Unaware of this Energy-Saving Strategy

Most of us have made a hobby of searching for the quickest and easiest ways to save money, but there’s one strategy that seems to be off the radar.  We all know how solar panels, wind energy, and smart thermostats can lead to a reduced electric bill, but there are other approaches.

“Not at All Familiar”

The Energy Research Council (ERC) surveyed 1,254 companies in April of last year to gauge their current interest levels and strategies for diminishing energy needs.  The results show that 66% were extremely interested in ways to reduce energy consumption, but at the same time, ERC’s 2012 survey showed  that 46% were “not at all familiar” with demand response.

It’s Time to GET Familiar

ERC defines demand response (DR) as a way to provide “middle-market companies the opportunity to receive financial incentives for voluntarily reducing electricity usage during peak demand times when electricity prices are highest.”

DR is the most efficient way to reduce demand on the grid, prevent blackouts and brownouts, and avoid running old and dirty “peaker plants.”  Excess demand typically occurs a few times every year, usually during hot summer afternoons when everyone is setting their air conditioners on full blast.  So although DR is not used as often as other energy-saving strategies, it has the potential to make your company more profitable.

For more information on demand response and how your business can get involved, click here.

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